Lord Alan Sugar teeth whitening tweet banned by advertising watchdog

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Lord Alan Sugar has been explained to to eliminate a tweet advertising a enamel whitening package immediately after he did not make it apparent it was an advert.

The Apprentice host tweeted in December that a item from the model Stylsmile would make a “excellent Xmas present”.

He owns a fifty% share in the company, which is operate by a previous winner of the reality clearly show.

The promoting watchdog said the tweet breached guidelines and must not seem once more.

‘Commercial intent’

“If you know another person who’s longing for whiter enamel, this is the excellent Xmas present for them,” said Lord Sugar, 73, in the tweet, alongside with a connection to the product’s web site.

A complaint was lifted about the publish, questioning whether it was apparent it was an advert.

Lord Sugar and Stylsmile – operate by inventor Tom Pellereau, who received the

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