May 22, 2024


Art Is Experience

Brit Awards 2020: Behind-the-scenes of an after-party

Taylor Swift and Ellie GouldingImage copyright
Getty Photographs

It truly is a single of the major events right after a single of the major award exhibits in songs.

The Brits Awards right after-social gathering hosted by record label Common has, unsurprisingly, hosted some main names – from Taylor Swift and Ellie Goulding to Katy Perry and Lewis Capaldi.

This 12 months the likes of Billie Eilish, Sam Fender and Celeste will be in attendance.

But how do you approach a unforgettable social gathering for stars who are regular partygoers?

Claire Haffenden and Ashton Attzs – the brains powering this year’s Common social gathering – are the people today who know, and Radio one Newsbeat has been chatting to them.

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Getty Photographs
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Billie Eilish will be a single of the major names to go to this year’s right after-social gathering

Like any social gathering really worth attending, you can consider there are some basics – a venue to start off with, as effectively as foods, consume and songs.

“And a fantastic visitor list,” claims Claire, the director of artist relations and activities at Common Music Uk. “It truly is not complicated!”

But with so numerous stellar stars attending, absolutely there has to be some thing specific?

Claire’s social gathering trick is visual artist Ashton Attzs, whose artwork has influenced this year’s whole social gathering.

From the lights to handwritten invitations, desk playing cards and even the motor vehicle park passes, Claire claims every little thing goes via Ashton’s artwork.

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Carsten Windhorst
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Ashton claims there are “often conversations to see how we can engage people today”

“We’ve tried out to produce an invite which has a serious sense of exhilaration from the second you open it. You will find a confined edition specific postcard within which is a wonderful keepsake far too,” claims Claire.

With the likes of Billie Eilish taking residence these specific prints, it is really a very pleased second for Ashton, who’s non-binary and works by using the pronouns them/they.

“Which is mad – crazy – and I am truthfully more than the moon. I have to pinch myself every single day,” they say.

‘Immerse yourself’

Ashton claims they built two pieces, termed turnheads and turntables, as element of a celebration of uniqueness.

“I just take legendary symbols connected to Common, like the vinyl, and I rejoice unique artists’ diversity. But in the end, it is really just a celebration of songs and the unique.”

They say color is the “driving power” powering their function.

“I like to select out colors that are potent and dynamic and make people today experience joyful.”

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Claire Haffenden
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Claire has been in her position at Common Uk since 2008

The setpiece this 12 months will be an immersive photographic room – where by you can be in the artwork.

“You pretty much immerse you in the arts and you’re a single of the people. So it makes magic times of people today acquiring great exciting and celebrating,” claims Claire.

And although you could hope A-Record events to have VIP regions – this a single would not.

Claire claims rather of people today wanting to know “what’s powering there?”, absolutely everyone is together and “acquiring a ball – which is why they are equipped to permit their hair down”.

“We want a close friends and relatives celebration, and if you can keep legitimate to that, the magic will come about with the people today and the songs.”

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Getty Photographs
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“We’ve had times when artists DJ and it erupts”

In a position entire of the ideal musicians, having the songs ideal is definitely quite critical.

“It truly is the songs and people today that make a great social gathering. We’ve bought great DJs that we function with and the artists.”

Claire’s favourite second from previous events is when artists just take manage of the songs.

“A person 12 months we had Ellie Goulding and Katy Perry DJ, and the room erupted.

“And I consider which is what tends to make it special – it is really a celebration.”

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