A niche advertising segment has been created by online culture where it is hard to find expertise. A very unique skill set is required by digital marketing that can vary significantly from one position to the next. Hiring specialists at a branded content agency is a trend that is continuing to increase with 44% of companies seeking to hire an increased number of marketers over the last two years.
1. Professional Development Is Driven By Digital Marketing
As the demand for digital talent continues to increase, there also has been an increase in digital marketing hires.
One year saw a 19% increase in digital experts. This area of digital expertise will continue being in demand, with the report showing that 42% of those who were hired were permanent positions.
US digital skills, in fact, are driving the market of professional development, which is forecasted to reach $8.5 billion by the … Read More