March 29, 2024

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Art Is Experience

Global Bob building Brand Jamaica through Ease N Sekkle Yaad | Entertainment

Jamaican dancer Chad ‘Global Bob’ Torrington is known for using dancehall moves around the globe, and now he’s using foreigners to knowledge the island via Ease N Sekkle Yaad, a lodging and tour provider corporation.

The brand, named soon after his well known Ease N Sekkle dance, started in 2013 dependent on his students’ curiosity in browsing the Mecca of dancehall.

“Every time I go into markets like South The usa, Europe and Asia, dancers would normally journey back to Jamaica and appear straight to my dwelling. So even when I was recommending inns and other spots, they never want to go to the inns, they want to just appear specifically to me,” he instructed The Gleaner. “This begun when I was driving a Honda In good shape, which you know is tiny, and then mi begin have six individuals within of the Suit, which couldn’t perform, so mi buy a Stream (7-seater). Which is when mi connect the ‘Yaad’ to the Ease N Sekkle branding, and seh mi a go do this formally.”

He in the end expanded a segment of his personal Kingston-dependent home to create a studio that accommodates a greatest of 5 folks. Many thanks to his spouse and co-operator Amanda, information like the Jamaican flag and reggae colours were being added to strengthen the attraction of the place.

“We begun out with dancers, but myself and my spouse ventured out to vacationers and cultural enthusiasts,” he mentioned.

With a internet marketing degree from the University of Technology, he differentiates his small business from other individuals by deviating from the normal professional vacationer sights to present what he describes as a nearby expertise.

‘LIVE LIKE WE WOULD’

“They (travellers) want to stay like how we would live,” he discussed. “The excursions never imply the professional destinations dem waan go in a some bush. Mi have dem in a some rivers weh not even have name, someplace up in a the hills, go up in a the Blue Mountain dem come with me in the streets like all downtown, 50 percent-Way Tree … . Most of the instances, even white individuals who not even associated with me, persons mechanically assume they are my attendees and they get that kind of security, and that is the variety of respect that will come just after several a long time of executing it. Since of that regard, mi capable fi carry dem go Trench Town and walk by each road … . Also, in my community, there is ‘Chinna’ Smith, who is Bob Marley’s guitarist, so mi have them more than there every single time, and these types of ordeals are priceless.”

Guests occur primarily from Europe, and the couple splits their time concerning their Swiss residence and Jamaica to hold the business enterprise operating.

“It has been a humbling working experience,” explained Torrington. “With each and every business, there is higher period and reduced time, there’s ups and downs, but in almost everything there’s usually a lesson becoming learnt, and I’m often improving upon. It is about teamwork, for the reason that in some cases mi just waan vacation and tour out the calendar year, which influences the small business, but thank God, mi have mi spouse who balances matters fi me and seh, ‘Come, we a go back again to Jamaica now for these months.’”

His vision is to improve the manufacturer with no compromising the high-quality of his offerings, while modifying detrimental stereotypes some foreigners have about Jamaica.

“I just want to preserve developing and maintain earning Brand Jamaica go on that constructive body, due to the fact most of the folks, when they access, they are like, ‘Whoa, my family was thinking I’m gonna die as I exit the airport,’ and I’m like, ‘No, Jamaica is not that form of area.’ So my eyesight is to alter that notion that the media offers of Jamaica, and also to allow people realize the authenticity of not only dancehall, but the society.”

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