Global Wellness Institute Announces New Digital Film Series to Be Produced by BBC StoryWorks

BBC StoryWorks is thrilled to be exploring the true this means of wellness via human-centric stories of those people looking for holistic health and fitness for both of those themselves and the wider society

The non-revenue World Wellness Institute (GWI), the major exploration business for the wellness marketplace, is delighted to announce it is functioning with BBC StoryWorks, the industrial creative arm of BBC International News, to produce a 1st-of-its-kind film collection about the environment of wellness. The collaboration was declared right now at the 2021 International Wellness Summit in Boston, with the series to be made forward of the 2022 Summit in Tel Aviv, Israel.

Wellness is now an believed $4.4 trillion field, and pursuing holistic, preventive methods to overall health and wellbeing is particularly valuable to society. But wellness is typically misunderstood, both of those as a term and as a sector. This sequence aims to minimize via the sound, reaffirming the worth of proof-primarily based wellness and introducing a world audience to some of the most important existing and rising methods throughout the industry. Brought to existence by wonderfully crafted tales from throughout the globe, it will seek to illustrate the common benefit of wellness and encourage people of all backgrounds to look for it.

The sequence has the pursuing targets: &#13

  • Raise consciousness of the significance and effects of wellness and preventive health approaches on societies close to the globe
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  • Highlight some of the most revolutionary and thrilling developments across the market that lead to personal, community, and societal wellness
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  • Determine and demystify the phrase “wellness,” reaffirming the worth of credible, proof-based options on holistic well being and strengthening purchaser rely on in the sector
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  • Investigate the affect of the electronic revolution on the wellness marketplace, highlighting its added benefits and addressing its problems
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  • Assist audiences feel empowered to seek their individual wellness and inspire routines and existence that contribute to this conclusion
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  • Obstacle the perception that wellness is only for a find team, figuring out solutions that democratize the pursuit of holistic wellness.

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The series will seem to tell, teach and entertain a large on the internet audience with a established of impressive documentary-fashion short movies, immersive audio articles, and in-depth, contextual published parts. It will are living on a focused microsite at BBC.com, which boasts 130 million exceptional people as nicely as a lot more than 1.1 billion website page sights and 200 million video views monthly. An preliminary 12-month marketing campaign will interact qualified audience groups from among the this user base, as nicely as marketplace audiences by way of the GWI and International Wellness Summit and their networks.    

Associates of the World wide Wellness Institute community will be invited to post scenario experiments for thought, with the possibility to engage BBC StoryWorks Business Productions’ creative groups to create parts for the series.

Simon Shelley, Vice President Programme Partnerships at BBC StoryWorks, explained, “BBC StoryWorks is thrilled to be checking out the genuine indicating of wellness by human-centric tales of those in search of holistic wellness for both on their own and the broader modern society. We hope to convey a new comprehension of wellness to our world-wide audiences, and begin a further dialogue about built-in, customized health and fitness. We are especially glad to be doing work alongside the International Wellness Institute on this project and will profit drastically from their experience.”

Ophelia Yeung, Senior Study Fellow at GWI, said, “We are unable to feel of a improved spouse than the BBC who is aligned with our mission of disseminating demanding, honest, and truth-centered wellness sector info to advocate for wellness for all. This project will deliver wellness stories to daily life from all around the world, and amplify crucial messages about healthier existence and wellness techniques in a numerous and inclusive way. We glance forward to supporting BBC StoryWorks with our research and our networks in this enjoyable partnership.”

For further information, and to categorical your curiosity in participating, please call:

Elan Shuker, BBC Collection Growth Direct: [email protected]

Nancy Davis, Main Creative Officer, Govt Director, World wide Wellness Institute:&#13

[email protected]

About the World Wellness Institute: The World Wellness Institute (GWI), a non-revenue 501(c)(3), is deemed the major world wide investigate and academic useful resource for the world wide wellness industry and is known for introducing main market initiatives and regional situations that carry with each other leaders to chart the future. GWI positively impacts world wellbeing and wellness by educating community establishments, organizations and individuals on how they can do the job to protect against ailment, minimize anxiety and enrich the total high-quality of lifestyle. Its mission is to empower wellness worldwide.

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