May 20, 2024


Art Is Experience

I Prevail & Joyner Lucas Rock VR With Provocative ‘DOA’ 360 Video

Grammy-nominated artists be a part of forces on progressive and timely virtual reality working experience from immersive startup, Virtuality

Push Release

up-to-date: Jul two, 2020

Los Angeles-centered immersive articles studio, Virtuality, has unveiled a VR ‘remix’ of the new music video clip for ‘DOA (Useless on Arrival)’—a song by Michigan metalcore band, I Prevail, taken from their prosperous debut album, ‘Trauma.’ The monitor incorporates a characteristic verse from rapper, Joyner Lucas, whose bonafide lyricism continually assures any new music he releases swiftly trends online.

Virtuality’s modern perform includes globally-distributed VR dance encounters from America’s Received Expertise mainstays, Mild Stability, alongside with an acclaimed are living hologram DJ showcase showcasing EDM chart-topper, Meduza.

The classic new music video clip for ‘DOA’ debuted very last thirty day period, and immediately rocketed previous the million-views benchmark. Directed by soaring new music video clip talent, Ben Proulx, it touches on an array of socio-political themes, these types of as racial injustice, gun violence, homelessness, healthcare reform, even the blight of social media’s grip on our society. It’s a gritty, forthright portrayal of some all-far too-common situations going through our globe appropriate now. Without a doubt, it will come stamped with a ‘Trigger Warning’ in the opening frames.

Proulx engaged Virtuality to seize 360-diploma components of the idea on the identical working day they shot the classic Second footage. Even though not uncommon as relates to VR seize, the unconventional aspect was the approach to use the totality of footage to generate two distinctly diverse pieces of media from the identical tale, for two distinctly diverse distribution platforms (a apply regarded as transmedia).

The ensuing virtual reality working experience capabilities an up-near, ultra-large-resolution overall performance from the artists, though simultaneously incorporating Second components from the classic video clip into various ‘floating windows.’ This innovation—trouble-shot and integrated by VR digital camera/Forex guru, Hugh Hou, and VR editorial wiz, Steve Yoon—is palpable when considered in a VR headset, and its intense visual effects is nothing brief of spectacular.

“We’re contacting it a ‘Virtual Remix’,” explains Virtuality Founder, Mark Rickard. “The huge resolution afforded by new VR cameras and the proliferation of match-engine technological know-how has the complete entertainment small business evolving to appreciate VR as a standalone creative device. The good news is, this was a collaboration with a director and artists who by now understand that.”

The ‘DOA Virtual Remix’ is out now on YouTube (which can be considered on just about any headset by using the YouTubeVR app), with a rollout distinct to the Oculus ecosystem scheduled later on this thirty day period. [watch here:]​

VIRTUALITY – An immersive articles generation & distribution studio specializing in cinematic VR and volumetric video clip. Concentrated on the generation and/or adaptation of large-idea resource product, principally showcasing are living-motion 3D topics inside photorealistic and Forex-increased environments, alongside with many locale-centered entertainment (LBE) and dome-shown articles initiatives. The Virtuality task portfolio includes a developing listing of noteworthy talent and main manufacturers, as nicely as partnerships with luminary administrators and some of the most significant tech firms in the extended reality industry. (

For much more details remember to call Virtuality at 424-256-6275 or e mail [email protected]

Supply: Virtuality