September 26, 2023


Art Is Experience

Meet the 14-year-old boy makeup artist with a CW docuseries

Welsh teenager Reuben de Maid, the star of “Being Reuben,” isn’t your common makeup artist/ influencer.

“When I commenced [about age nine or ten], I never ever seriously believed just about anything of it,” de Maid, 14, tells The Put up. “Looking back again now, I was a bit naive…When people commenced saying stuff to me or getting negative online, I recognized [getting fascinated in makeup] was different.

“But you know what? Everybody has something different about them,” he states. “I just embraced it.”

“Being Reuben,” airing Fridays at nine p.m. on The CW, follows de Maid as he balances his house lifestyle and normal teenager functions (school and relatives time) with his budding vocation as a makeup influencer. He currently has above 285,000 Instagram followers and above 233,000 subscribers to his YouTube channel, exactly where he posts makeup tutorials.

His social media presence landed him on “The Ellen DeGeneres Show” in 2017, on a phase with Kim Kardashian. From there, his profile has risen.

Reuben de Maid, the star of
Reuben de Maid, the star of “Being Reuben.”Sebastian Smith/2020 Ricochet Lt

“It’s an attention-grabbing dynamic, getting a 14-year-old boy traveling off to LA to do these outrageous makeup demonstrates or factors like ‘The Ellen Demonstrate,’ which is insane,” he states. “And then likely back again to Cardiff in the United kingdom and dwelling a seriously ordinary lifestyle with three siblings in the property and likely to school and factors like that.

“I think [‘Being Reuben’] is really attention-grabbing to enjoy no matter whether you are a child or a dad or mum or grandma — it just demonstrates the relatives dynamic.”

De Maid’s relatives is made up of younger sister Coco, who enjoys manner younger brother Sonny, who would like to be a skilled soccer player when he grows up single mother Vicky, who de Maid describes as “Wonder Woman” and his grandfather, who the relatives calls “Bampa.”

It was not challenging to influence them to appear onscreen alongside him on the collection, he states.

“They’ve all been seriously supportive of me by means of every thing I’ve carried out, which I’m seriously lucky and grateful for,” he states. “We experienced a ton of exciting filming it. I think it brought us closer, shelling out much more time collectively.”

Reuben de Maid, the star of
Reuben de Maid, the star of “Being Reuben” and Coco.2020 Ricochet Ltd.

A person episode of “Being Reuben” follows the relatives as Bampa can take the young children tenting in the countryside sans phones, in an effort and hard work to get them to “detox” from social media. One more episode demonstrates de Maid having his first trip to New York Town, to rub elbows with influential people in the makeup environment. His aspiration is to 1 day have his own makeup company and brand name, he states.

In his native Wales, he’s experienced the exact same group of school pals considering the fact that he was 5 yrs old. They’ve been nonchalant about both equally his penchant for makeup and about his rising fame.

“My pals have usually known me as me…and they really don’t think just about anything of it,” he states. “I’m so glad. When I go back again to school I’m the ordinary me yet again. Modern society is shifting for the great — people are becoming much more accepting, much more aware. This not just a woman point — it does not say ‘for girls’ on the [makeup] offer.”

Even with his relatives and friends’ acceptance, however, he’s continue to seasoned some bullying. But many thanks to his mom’s guidance, he’s been ready to navigate that hurdle.

“My mum states, ‘Be by yourself simply because absolutely everyone else is taken,’ and which is what I’ve usually stuck by,” he states. “She’s also informed me that people will have something to say. Just before I came into the public eye a bit much more, she did warn me ‘Not absolutely everyone will concur with you.’

“At the begin, I experienced a slender pores and skin and got offended really a ton,” he states. “But now, having those people negative remarks has manufactured me a much better person.”