More increasing into podcasting, Spotify reported Thursday that it has established a new govt position overseeing podcasts that will be led by a former Paramount+ govt.
Julie McNamara, a former govt vice president and head of programming at Paramount+, will develop into Spotify’s new head of U.S. studios and video clip operations.
McNamara, a previous CBS Tv set Studios executive who helped build ViacomCBS’ streaming provider with these types of sequence as “Star Trek Discovery” and “Yellowstone,” will be based in Los Angeles.
In her new function, McNamara will be instrumental in the innovative vision for Spotify’s podcast firms The Ringer, Gimlet and Parcast, and get the job done on essential partnerships.
McNamara will report to Dawn Ostroff, Spotify’s chief material and promoting business enterprise officer. Courtney Holt will stay the company’s vice president of world-wide podcast business enterprise.
Podcasts have develop into an progressively critical part of the music streaming giant’s company, as it seeks to broaden its viewers and advertising profits.
In excess of the very last number of many years, Spotify has acquired many podcast production firms and manufactured significant-profile specials with preferred podcasters these types of as Joe Rogan.
Spotify has 365 million month to month active buyers. The quantity of podcasts on its platform grew to 2.9 million podcasts at the finish of the next quarter, up from 2.6 million in the prior quarter, Spotify reported.
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