Top 7 digital marketing tips to promote your fashion show

A fashion show is quite a feat to organize, especially with all the logistics and preparations involved. It’s not just about designing the best products possible. There are numerous elements involved, such as show production, organization, invitations, and marketing. All of this takes up a lot of time, but should definitely receive as much attention as possible. 

Even if you have the most beautiful designs on display at your fashion show, it will be to no avail if you don’t market the event well enough. A comprehensive digital marketing strategy is necessary and will help you get the ball rolling. Here are a few ideas you should incorporate into this strategy.

Share fun videos

Video marketing is the most popular medium these days. This is especially true with the advent of platforms like Reels and TikTok. It is important to be able to show what you offer in a series of short videos. You can shoot a few teasers for your fashion show, have the hosts chime in, or even have live video sessions with your potential audience to hype them up. 

In addition, a few behind-the-scenes videos will also create a sense of excitement. Make sure you plan out and shoot your videos in advance, and then share them at regular intervals to keep things flowing well. 

Design attractive posters

Posters are a great way to highlight your fashion show in a minimal and effective manner. In your posters, add information like venue, date, time, and a teaser of the collection you have on display. Also let people know about any other entertainment or catering situation you might be offering. 

However, do not clutter your poster up with this information. The design should be cohesive and attractive. One way to ensure this cohesiveness is to use the fashion poster templates on PosterMyWall. Just plug in your information and images into your chosen templates, and you’ll have the best posters possible. 

Add high-quality photos

You should use high-quality pictures across your marketing platforms. Fashion is a highly visual field, so you cannot get away with anything below par. So, take a few professional photos of your collection, and of your runway. Use these in the teasers leading up to your show, and across your marketing collateral. 

In addition, if you have any well-known models or celebrities walking the ramp, have them shoot a few pictures in your collection beforehand as well. This will give you a great bank of images to use in your fashion show marketing. 

Involve influencer marketing

Influencer marketing now plays a major role in marketing events like fashion shows. Reach out to prominent fashion influencers around you, and invite them to your fashion show, with a few perks added in. Then, have them let their followers know about your show, and hype them up about your collections. 

You should make sure you choose the best influencers possible for this purpose, and set clear terms to avoid any confusion. You can send them PR packages as invitations and also see whether they have appearance fees. Stay in touch with a few PR agents for this purpose. 

Highlight your models

You should highlight the models who are walking the ramp at your show as well. Have them shoot short videos announcing they’re walking at your fashion show and encouraging their followers to stay updated. 

Often, these models will have a decent number of followers that will then get to know about your show as well. You can even have them give teasers of your designs in videos and photos on their social media platforms to create some excitement in the audience. 

Design style guides

Of course, your products are the most important part of your fashion show. Therefore, you need to give them the spotlight as well. Draft a set of style guides with some prominent pieces you’re presenting at your show. Let people know how to style these pieces, complete with accessories, shoes, makeup looks, and more. 

You can even reach out to other brands to draft these style guides and add in links to their products. This will give you access to their followers as well, and get more eyes on your show. 

Utilize social media platforms

Your social media platforms are very important when it comes to marketing your fashion show. So, come up with comprehensive marketing strategies for each platform. Instagram and TikTok are great platforms for marketing a fashion show, due to their visual nature. 

Set up event pages across your social media platforms for your fashion show as well, and share posts regularly. If you’re letting people sign up for either virtual or physical attendance, do add these registration links on these pages as well. 

In conclusion, there are a number of digital marketing hacks to help you market your fashion show in the best way possible. Incorporate them into your marketing strategy, and you’re sure to do well.