Zoe Ball breakfast show sees listeners rise after six months of decline

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Zoe Ball started web hosting Radio 2’s breakfast show in January 2019

Zoe Ball has extra 335,000 listeners to her BBC Radio 2 breakfast show, the most up-to-date sector figures reveal.

Info from sector overall body Rajar shows Ball’s breakfast show attracted an ordinary weekly audience of 8.24 million in the fourth quarter of 2019.

It is a reversal of fortunes for the programme, which misplaced 1.14m listeners in excess of the preceding two quarters.

The hectic information agenda also prompted increases to programmes on Radio 4, LBC and five Stay.

The suspending of Brexit and the subsequent standard election helped BBC Radio 4’s Nowadays programme increase to an ordinary weekly audience of seven.17 million listeners.

That is 568,000 more than the preceding quarter’s 6.6 million, which was its lowest audience in ten a long time.

Very last week it was introduced that Sarah Sands is to stand down as the programme’s editor immediately after a few a long time in the part.

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Justin Webb and Mishal Husain are amongst the presenters on Radio 4 Nowadays

BBC Radio five Live’s breakfast show, fronted by Nicky Campbell and Rachel Load, also enhanced by 264,000 listeners to achieve an ordinary weekly audience of 2.22 million.

Information station LBC, which stands for Main Britain’s Discussion, also recorded record figures both equally for the station general (2.seven million listeners) and Nick Ferrari’s breakfast show (which achieved a consolidated audience of 1.five million nationally).

Ball’s predecessor on Radio 2, Chris Evans, extra 79,000 listeners on the preceding quarter to his new breakfast show on Virgin Radio.

Breakfast shows on Kiss, Radio 3, Absolute Radio and Traditional FM also saw an increase on their weekly audience amongst Oct and December past yr.

The buoyant quarter for breakfast shows followed a generally weak summer. Early morning programmes often reduce listeners in the 3rd quarter of the yr as a outcome of faculty vacations.

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LBC

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Nick Ferrari’s LBC show achieved a new record audience nationally despite getting rid of listeners in London

On the other hand, various audio-based breakfast shows misplaced listeners in the past quarter of past yr.

Greg James on BBC Radio 1 misplaced 237,000 listeners, bringing his ordinary weekly audience to 4.81 million.

There have been also losses for Jamie Theakston and Amanda Holden on Coronary heart, who went down by 272,000 to 4.29 million. Countrywide audiences for Magic, Radio X and Money also fell.

The BBC welcomed what it explained as “a stable quarter” for the corporation’s radio output that saw Radio 3 achieve its major general audience considering that 2016.

James Purnell, director of BBC radio and education and learning, claimed the corporation’s speech stations – Radio 4 Added amongst them – experienced liked “some sturdy figures”.

“The most up-to-date figures show some of the troubles we confront across the radio sector with retaining a stay listening habit amongst young men and women, whose audio use is fast transforming,” he claimed.

Purnell also pointed to the record range of performs – more than 100 million – of on demand information on the BBC Sounds application as evidence of “the raising reputation of our radio programmes outdoors of our linear schedules”.

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